If you're looking for a CRM software to manage your leads and customers, you might be overwhelmed by the number of options available. CRM stands for customer relationship management, and it's a tool that helps you track, organize, and communicate with your prospects and clients. A good CRM can also automate your sales and marketing tasks, provide insights into your performance, and integrate with other apps you use.
But how do you choose the best CRM for your business? There are many factors to consider, such as features, pricing, ease of use, customization, support, and more. To help you narrow down your choices, we've compiled a list of the 5 best CRM platforms in 2024, based on our research and testing. We've also included HubSpot, one of the most popular and versatile CRM solutions on the market.
Here are the 5 best CRM platforms and HubSpot in 2024:
1. Zoho CRM
Zoho CRM is a cloud-based CRM that offers a comprehensive set of features for small and medium-sized businesses. It's part of the Zoho suite of apps, which means you can easily integrate it with other Zoho products, such as Zoho Mail, Zoho Docs, Zoho Books, and more.
Some of the key features of Zoho CRM are:
AI-powered assistant that can answer your queries, provide suggestions, and automate tasks
Multichannel communication that lets you connect with your leads and customers via email, phone, chat, social media, and web forms
Sales automation that helps you streamline your sales process, from lead generation to deal closure
Marketing automation that enables you to create and execute campaigns, track their performance, and generate leads
Analytics and reporting that give you insights into your sales and marketing metrics, trends, and forecasts
Customization and integration that allow you to tailor Zoho CRM to your specific needs and connect it with other apps you use
Zoho CRM has four pricing plans: Free, Standard ($18 per user per month), Professional ($30 per user per month), and Enterprise ($45 per user per month). You can also try Zoho CRM for free for 15 days.
2. Salesforce
Salesforce is a leading CRM platform that caters to businesses of all sizes and industries. It's a cloud-based solution that offers a high level of customization and scalability. You can build your own CRM system using Salesforce's tools and components, or choose from hundreds of pre-built apps on the Salesforce AppExchange.
Some of the main features of Salesforce are:
Contact management that lets you store and access all your customer information in one place
Lead management that helps you capture, qualify, and nurture your leads
Opportunity management that tracks your deals through every stage of the sales cycle
Campaign management that allows you to create and manage your marketing campaigns across multiple channels
Forecasting and analytics that provide you with real-time data and insights into your sales performance
Collaboration and productivity tools that enable you to work smarter and faster with your team
Salesforce has four pricing plans: Essentials ($25 per user per month), Professional ($75 per user per month), Enterprise ($150 per user per month), and Unlimited ($300 per user per month). You can also try Salesforce for free for 30 days.
3. HubSpot
HubSpot is a popular CRM platform that offers a range of tools for sales, marketing, service, and operations. It's designed to help you grow your business by attracting more visitors, converting more leads, closing more deals, and delighting more customers.
Some of the core features of HubSpot are:
Contact management that organizes all your contacts in a centralized database
Email marketing that lets you create and send personalized emails to your prospects and customers
Landing pages that help you generate more leads with attractive and optimized web pages
Live chat and chatbots that allow you to engage with your website visitors in real time
Sales pipeline management that shows you where your deals are in the sales process
Reporting dashboard that displays all your key metrics in one place
HubSpot has a free plan that includes basic CRM features for unlimited users. It also has three paid plans: Starter ($50 per month), Professional ($500 per month), and Enterprise ($1,200 per month). You can also try HubSpot for free for 14 days.
4. Monday.com
Monday.com is a work management platform that can also function as a CRM software. It's a flexible and customizable solution that lets you create workflows for any type of project or process. You can use Monday.com to manage your sales pipeline, track your leads and customers, collaborate with your team, automate tasks, and more.
Some of the key features of Monday.com are:
Boards that let you organize your data in a visual and intuitive way
Templates that help you get started quickly with ready-made workflows for different use cases
Integrations that connect Monday.com with other apps you use, such as Gmail, Slack, Zoom, and more
Automations that save you time and effort by performing actions based on triggers and conditions
Dashboards that show you the big picture of your projects and processes
Apps that extend the functionality of Monday.com with custom features and integrations
Monday.com has four pricing plans: Basic ($8 per user per month), Standard ($10 per user per month), Pro ($16 per user per month), and Enterprise (custom pricing). You can also try Monday.com for free for 14 days.
5. Apptivo
Apptivo is a cloud-based CRM software that offers a suite of business apps for various functions, such as sales, marketing, service, finance, and more. You can use Apptivo to manage your contacts, leads, opportunities, campaigns, invoices, projects, and more.
Some of the main features of Apptivo are:
Contact management that lets you store and manage all your customer data in one place
Lead management that helps you capture, track, and convert your leads
Opportunity management that monitors your sales pipeline and progress
Campaign management that enables you to create and run email marketing campaigns
Invoice management that allows you to create and send invoices to your customers
Project management that helps you plan and execute your projects
Apptivo has a free plan that includes basic CRM features for up to three users. It also has three paid plans: Premium ($8 per user per month), Ultimate ($20 per user per month), and Enterprise (custom pricing). You can also try Apptivo for free for 30 days.
Conclusion
CRM software is a powerful tool that can help you grow your business by managing your leads and customers more effectively. There are many CRM platforms to choose from, but the best one for you depends on your specific needs, budget, and preferences.
We've reviewed the 5 best CRM platforms and HubSpot in 2024, based on their features, pricing, ease of use, customization, support, and more. We hope this article has helped you find the best CRM software for your business.
If you're ready to try one of these CRM platforms, click on the links below to sign up for a free trial or a demo:
Zoho CRM
Salesforce
HubSpot
Apptivo